Suulskins

Suulskins is a sustainable alternative leather brand, created from a by-product of Suul. This brand and project were done as part of the Hanyang International Winter School 2024 program, in the Branding Workshop class. Leading a group of 5 teammates, we created a high-end fashion brand that utilizes vegan leather made from SCOBY, a by-product of Suul creation. The focus derives from Suul, a commodity drink in South Korea. Applications for the brand went towards packaging, clothing tags, leather engravings, posters and more.

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The brand's core goal is aimed towards substituting animal leather with SCOBY leather, which will directly reduce the demand and impact for such animal products and exploitation. SCOBY leather also has a significantly lower environmental impact based on its preparation and creation process. The brand will add to the value of Suul alcohols by creating a vegan leather line that is luxurious and 100% biodegradable. Suulskins' fashion line will lessen the harsh impact on the environment and offer an exciting new avenue into the vegan leather world.

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The name Suulskins is a descriptive, relevant, and impactful brand name that represents the feeling of luxury of the quality made alternative, sustainable leather-like fabric to the market. The brand name, suulskins, is created from the combination of the Korean term “suul” as well as “skins”, making it direct. With a word like ‘skins’, it creates an emotion between the brand and the consumer, making them feel alert and connected to the brand as the fabric will work as their second skin.